How Airlines Leverage UX (and Dark Patterns) to Monetize Seat Selection | Web Designer Depot

How Airlines Leverage UX (and Dark Patterns) to Monetize Seat Selection | Web Designer Depot

In the world of advanced UX strategy, few industries demonstrate the power of persuasive (and often problematic) design better than the airline industry. Airlines have transformed what was once a basic feature—seat selection—into a $12.4 billion revenue stream, all by reimagining the booking experience with deliberate, revenue-first design decisions. This isn’t just about clever marketing….

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