
Strategy

Is storage the weak link in your cyber-resilience strategy? | TechTarget
With the knowledge that a large-scale cyberattack is more a case of “when” than “if,” organizations require a comprehensive cyber-resiliency strategy. Since attacks such as ransomware are squarely targeting an organization’s data, this brings the data — and storage infrastructure — into sharp focus. This focus now seems to be translating into much higher…

SEO Has Been Tactical For 20 Years. GenAI Forces The Strategy Question
For as long as I’ve been in this industry, there’s been debate about whether SEO is strategic or tactical. Most SEOs would like to believe their work is strategic. Many executives see it as tactical. The truth is somewhere in between, and the arrival of generative AI is forcing a new level of clarity. This…

CHIPS Act funding could herald an era where the U.S. is not offering grants, but buying equity — Lutnick’s semiconductor strategy might not end with Intel
President Donald Trump was no fan of the CHIPS and Science Act. The U.S. President said in a March speech to Congress that he wanted to eliminate the subsidy: “Your CHIPS Act is a horrible, horrible thing. We give hundreds of billions of dollars, and it doesn’t mean a thing.” The leader then proposed that…

Why investors just bet $85M on this Indian company’s generic drug strategy | TechCrunch
With over 400 million chronic patients, India is one of the world’s largest medicine markets. But while most e-pharmacies chase speed, affordability remains the real challenge. Truemeds took a different route: helping patients switch to lower-cost substitutes, a bet now paying off with new funding at about four times its previous valuation. The six-year-old startup…

Building A Practical UX Strategy Framework — Smashing Magazine
Learn how to create and implement a UX strategy framework that shapes work and drives real business value. In my experience, most UX teams find themselves primarily implementing other people’s ideas rather than leading the conversation about user experience. This happens because stakeholders and decision-makers often lack a deep understanding of UX’s capabilities and potential….

Developing A Content Strategy In Regulated Industries
Throughout my career, I’ve worked with companies across highly regulated sectors, including finance, insurance, banking, and tobacco. Navigating these industries means understanding how regulation influences every part of your content strategy, from the adjectives you can use for tobacco flavors to the exact phrasing required for financial products. Once you understand the sector’s rules, the…

Is Your Data Storage Strategy AI-Ready?
The adoption of AI has caused an increased need for proper data governance, and companies are now under pressure to ensure data maturity. Globally, many companies are either using or exploring AI, with over 82% actively leveraging or considering AI for business operations. Yet, according to Gartner only 14% of cyber leaders can balance maximizing…

Semiconductor industry strategy 2025: Semiconductors at the heart of software-defined products
Electronics are everywhere. As daily life becomes more digital and more devices become software defined and interconnected, the prevalence of electronics will inevitably rise. Semiconductors are what makes this all possible. So, it is no surprise that the entire semiconductor industry is on a path to being a $1 trillion market by 2030. While accelerating…

Shein hit with consumer protection action in EU as bloc unboxes strategy to tackle low-cost ecommerce risks | TechCrunch
Chinese ecommerce and fast fashion giant Shein is facing fresh scrutiny in the European Union in relation to consumer protection rules following the launch of a coordinated action by the bloc’s Consumer Protection Cooperation Network (CPCN). The action is being conducted with reference to the EU’s Unfair Commercial Practices Directive, Consumer Rights Directive, Unfair Contracts…

How Our Website Conversion Strategy Increased Business Inquiries by 37%
Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you keep filling it up while the water’s pouring out — or do you fix the hole then add water? In other words, do you channel your budget into attracting people who are “pouring” through without…