SEO
Ahrefs vs SEMrush: Which SEO Tool Should You Use?
SEMrush and Ahrefs are among the most popular tools in the SEO industry. Both companies have been in business for years and have thousands of customers per month. If you’re a professional SEO or trying to do digital marketing on your own, at some point you’ll likely consider using a tool to help with your…
Why Google’s 4th Quarter Results Raise Questions for SEO & PPC
Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I asked six search marketers, each with over 20 years of experience in all areas of search for insights into what those results mean. What they shared indicates what SEO and advertising professionals should be paying…
How Everything We Know About SEO Is Full of Lies | Web Designer Depot
From its early days as a relatively straightforward set of practices to the current labyrinthine ecosystem of algorithms, penalties, and competing theories, SEO has become a science—and an art—that often feels more like a game of cat-and-mouse with Google. But here’s the bitter truth: much of what you think you know about SEO is either…
How to Use STAT to Find SEO Opportunities at Scale
You may already be familiar with STAT Search Analytics and its rank tracking abilities, but did you know it can also help you discover SEO opportunities on a massive scale? In today’s Whiteboard Friday, Cyrus shows you how to dig into STAT to do just that. Click on the whiteboard image above to open a larger version in a new tab! Video…
Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls
There are several reasons to migrate your website. They might be to enhance website security through another hosting provider, update your brand image, or improve your user experience. Whatever the reason, you’ll need to follow a migration process that allows you to update your site without compromising your SEO rankings, traffic, and revenue. Many SEO…
How to Calculate Your SEO ROI Using Google Analytics
You’ve spent hours learning the most effective SEO tactics, but they won’t be useful if you can’t measure them. Measuring SEO return on investment (ROI) involves two factors: KPIs (key performance indicators) and the cost of your current SEO campaigns. Tracking these key metrics monthly enables you to tweak and optimize your strategy, as well…
How To Choose The Best WordPress Theme For SEO
Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search engine optimization aspect of it. A WordPress theme that isn’t SEO-friendly (or worse, is bloated and slow) can be a real hindrance in the fiercely competitive battle to land on top of the search engine result…
11 SEO Tips To Boost Your Restaurant Visibility In Search
Being successful with restaurant SEO can be a challenge. Whether it is finding the time, wearing a lot of hats, or not having the same type of budget and return on investment (ROI) measurement as other industries, you might be in a tough spot trying to figure out how to get it done. No matter…
The Three Bosses of SEO
While search marketers can get bogged down worrying about high quality content, successful link building strategies, and technically sound sites, when it comes to SEO, we need to take a step back and look at the what and why in order to get results. To that end, Moz’s own Ola King walks you through the three main pillars, or as he…
SEO Poisoning: How Scammers Turn Search Engines into Traps
Stay protected from SEO poisoning, a cyber threat exploiting search engine rankings to spread malware and phishing scams. Learn risks, real-world examples, and preventive measures for safer browsing. Did you know that over 80% (PDF) of cyberattacks exploit online platforms, including search engines? These indispensable tools guide billions of users to the content they seek,…
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