SEO
See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One
This post was sponsored by MarketBrew. The opinions expressed in this article are the sponsor’s own. Is Google using AI to censor thousands of independent websites? Wondering why your traffic has suddenly dropped, even though you’re doing SEO properly? Between letters to the FTC describing a systematic dismantling of the open web by Google to…
The Intersection Of Video SEO And Social Media: Tactics To Win
Video content is now a driving force behind consumers’ attention in today’s digital era. Gone are the days of simple blog posts and stock images. Social media has transformed what entices clicks, follows, and likes, displaying a consistent stream of highly engaging visual content for users to sift through. Visual content, particularly in the form…
Google On Diluting SEO Impact Through Anchor Text Overuse
Google’s John Mueller answered a question about internal site navigation where an SEO was concerned about diluting the ability to rank for a keyword phrase by using the same anchor text in four sitewide sections across an entire website. Link In Four Navigational Areas The person asking the question had a client that had four…
Best Agency SEO Software to Boost Website Performance in 2025 — SitePoint
Today’s SEO agencies face difficult times. Algorithm updates and emerging competitors pose new challenges. On the other hand, scaling up may not be as easy as it seems. Deadlines to meet, complicated and time-consuming reporting, and ever-increasing prices for tools that are slowly becoming too expensive. It turns out that the solutions that helped win…
Google Search Central Live NYC: Insights On SEO For AI Overviews
Danny Sullivan, Google’s Search Liaison, shared insights about AI Overviews, explaining how predictive summaries, grounding links, and the query fan-out technique work together to shape AI-generated search results. Optimizing For AIO Danny Sullivan shared insights into how AI Overviews are generated, helping explain why Google may link to websites that don’t match the typical search…
How To Justify And Make A Business Case For SEO Budgets
Effective budgeting is crucial not just for planning SEO, providing value to clients, and justifying the spend to achieve it. It’s also critical for a business to understand SEO budget alongside other marketing budgets to ascertain which platforms are providing the best return on investment (ROI) or the best value in relation to the broader…
The State Of AI Chatbots And SEO
Last week, I published a meta-analysis of AI Overviews and their impact on SEO. Today, I publish an analysis of the research on AI chatbots and their potential impact on customer acquisition and purchase decisions. Image Credit: Lyna ™ I’ve analyzed 14 studies and research papers to answer five key questions: How valuable is AI chatbot…
Ahrefs vs SEMrush: Which SEO Tool Should You Use?
SEMrush and Ahrefs are among the most popular tools in the SEO industry. Both companies have been in business for years and have thousands of customers per month. If you’re a professional SEO or trying to do digital marketing on your own, at some point you’ll likely consider using a tool to help with your…
Why Google’s 4th Quarter Results Raise Questions for SEO & PPC
Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I asked six search marketers, each with over 20 years of experience in all areas of search for insights into what those results mean. What they shared indicates what SEO and advertising professionals should be paying…
How Everything We Know About SEO Is Full of Lies | Web Designer Depot
From its early days as a relatively straightforward set of practices to the current labyrinthine ecosystem of algorithms, penalties, and competing theories, SEO has become a science—and an art—that often feels more like a game of cat-and-mouse with Google. But here’s the bitter truth: much of what you think you know about SEO is either…
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