
Selection

MIT researchers develop AI tool to improve flu vaccine strain selection
Every year, global health experts are faced with a high-stakes decision: Which influenza strains should go into the next seasonal vaccine? The choice must be made months in advance, long before flu season even begins, and it can often feel like a race against the clock. If the selected strains match those that circulate, the…

How Airlines Leverage UX (and Dark Patterns) to Monetize Seat Selection | Web Designer Depot
In the world of advanced UX strategy, few industries demonstrate the power of persuasive (and often problematic) design better than the airline industry. Airlines have transformed what was once a basic feature—seat selection—into a $12.4 billion revenue stream, all by reimagining the booking experience with deliberate, revenue-first design decisions. This isn’t just about clever marketing….