ROI
Security tooling pitfalls for small teams: Cost, complexity, and low ROI – Help Net Security
In this Help Net Security interview, Aayush Choudhury, CEO at Scrut Automation, discusses why many security tools built for large enterprises don’t work well for leaner, cloud-native teams. He explains how simplicity, integration, and automation are key for SMBs with limited resources. Choudhry also shares how AI is beginning to make a difference for mid-market…
How to Calculate Cybersecurity ROI for CEOs and Boards | TechTarget
Everyone knows we need cybersecurity. But whether they admit it or not, businesses don’t always want to pay for it. Too often, the C-suite sees security as a cost center, making it difficult for CISOs to secure funding for new tools and initiatives. While cybersecurity doesn’t directly drive revenue, it does maximize business continuity,…
Semantic understanding, not just vectors: How Intuit’s data architecture powers agentic AI with measurable ROI
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Intuit — the financial software giant behind products like TurboTax and QuickBooks — is making significant strides using generative AI to enhance its offerings for small business customers. In a tech landscape flooded with AI promises,…
Quantifying ROI: Understanding the impact of cybersecurity products and services on cyber insurance claims
Cyber insurance claim values are an effective way to quantify the impact of cyberattacks on organizations. A higher claim value indicates that the victim experienced considerable financial and operational consequences from the attack, while a low claim value reflects limited disruption. Reducing the value of cyber insurance claims is to everyone’s advantage. For clients, lower…
From 220M data points to revenue: How AI is transforming sports entertainment ROI
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More The Super Bowl is one of the largest sports entertainment events on the planet, bringing in more than a hundred million viewers and a billion in revenue. But for NFL teams and sports entertainment in general,…
How to Calculate Your SEO ROI Using Google Analytics
You’ve spent hours learning the most effective SEO tactics, but they won’t be useful if you can’t measure them. Measuring SEO return on investment (ROI) involves two factors: KPIs (key performance indicators) and the cost of your current SEO campaigns. Tracking these key metrics monthly enables you to tweak and optimize your strategy, as well…