Rates

Do Ugly Websites Sell Better? A Contrarian Look at Web Design and Conversion Rates
When you think of high-converting websites, what comes to mind? Clean, minimal designs, aesthetically pleasing color palettes, and a well-thought-out user interface. You probably envision a polished, sleek experience where every pixel serves a purpose and every element exudes professionalism. But here’s the thing—there’s a theory that’s been simmering beneath the surface of the web…

Does the Fed's Interest Rate Decision Matter for Mortgage Rates?
There’s a lot of uncertainty in today’s economy, but one thing is certain: The Federal Reserve isn’t planning to lower interest rates before the spring homebuying season. If you’re in the market for a new home, average mortgage rates are projected to stay above 6% for a while. “While the Fed certainly can influence mortgage…