matters
Why Meaning Matters Most In Branding (And How To Build It)
Building a genuine emotional connection is crucial for forming a meaningful bond with your audience and transforming them into your most loyal customers. In this episode, Katie Morton, editor-in-chief of Search Engine Journal, and Mordy Oberstein, founder of Unify Brand Marketing, explore why meaning is the foundation of successful brand marketing. They break down how…
Contextual AI’s new AI model crushes GPT-4o in accuracy — here’s why it matters
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Contextual AI unveiled its grounded language model (GLM) today, claiming it delivers the highest factual accuracy in the industry by outperforming leading AI systems from Google, Anthropic and OpenAI on a key benchmark for truthfulness. The…