markets
Breaking Into New Markets With PPC: Key Considerations
Google Ads dominates the global PPC market with advertising revenue surpassing $265 billion in 2024. Paid search is self-serving and fast to deploy. But as simple as it appears, the reality is much more complex. The perceived ease of activation paints a picture that this channel is a silver bullet when brands look to enter new…
Stablecoins are finding product-market fit in emerging markets | TechCrunch
Five years ago, SpaceX launched Starlink, which has since grown into its biggest revenue driver, expanding to more than 100 countries. But as Starlink scaled, it faced a major hurdle: accepting payments in developing markets, where traditional banking infrastructure is unreliable, slow, and prone to blocking transactions. Many local banks across Africa, Latin America, and…