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Shein hit with consumer protection action in EU as bloc unboxes strategy to tackle low-cost ecommerce risks | TechCrunch
Chinese ecommerce and fast fashion giant Shein is facing fresh scrutiny in the European Union in relation to consumer protection rules following the launch of a coordinated action by the bloc’s Consumer Protection Cooperation Network (CPCN). The action is being conducted with reference to the EU’s Unfair Commercial Practices Directive, Consumer Rights Directive, Unfair Contracts…