Leader
How The Sims franchise leader went from QA to Maxis’ top creative role
For nearly four years, Lyndsay Pearson has led The Sims franchise as the creative franchise vice president at Maxis. But her legacy at the studio, owned by Electronic Arts, spans more than 20 years as she worked her way up from a quality assurance tester on The Sims, moving into an associate producer role for…
The Design Leader Dilemma — Smashing Magazine
Design leaders are expected to deliver the impossible. Instead of trying, we need to redefine our role from implementor to enabler. Many design leaders find themselves in an impossible situation. On one side, senior management have read articles trumpeting the incredible ROI of user experience design. McKinsey tells us that design-led companies achieve 56% higher…