Impact
Responding to the climate impact of generative AI
In part 2 of our two-part series on generative artificial intelligence’s environmental impacts, MIT News explores some of the ways experts are working to reduce the technology’s carbon footprint. The energy demands of generative AI are expected to continue increasing dramatically over the next decade. For instance, an April 2025 report from the International Energy Agency predicts…
The Impact Of Generative AI On The Future Of Automotive And EVs
– Advertisement – Autonomous vehicles, connected ecosystems, and smart factories are only the beginning. Generative AI is pushing the auto industry beyond predictions into a bold era of creativity — from EV design to real-time diagnostics and showroom automation. Here is how GenAI is reshaping innovation across the automotive value chain. Let us start with…
The Rise of Micro-Influencers: Small Audiences, Big Impact – Tecuy Media
Modern marketing is different in that it is increasingly focused on personal recommendations from real people. Consumers are tired of intrusive advertising. They look for advice from people they can trust. Micro-influencers work in this very field. They combine niche expertise and sincere communication. Even though micro-influencers do not have millions of followers, their subscribers…
TSMC swats down claims it is delaying its Japan chipmaking plant to prioritize Arizona plants to avoid US tariffs — TSMC says US investments won’t impact other regions
TSMC has responded to a report that it is delaying its Japan fab in favor of faster buildouts in the United States. According to a report from the Wall Street Journal, citing sources familiar with the matter, TSMC is slowing its spending on chipmaking facilities in Japan to accelerate the buildout of its Fab 21 site…
‘Peglin’, ‘Brawl Stars’, ‘Genshin Impact’, ‘Royal Match’, and More – TouchArcade
Hello everyone, and welcome to the week! It’s time once again for our look back at the noteworthy updates of the last seven days. You know it’s one of those weeks when Shaun has to throw more than one free-to-play matching puzzle game update in the list. Don’t worry, we have some cool stuff in…
Google On Diluting SEO Impact Through Anchor Text Overuse
Google’s John Mueller answered a question about internal site navigation where an SEO was concerned about diluting the ability to rank for a keyword phrase by using the same anchor text in four sitewide sections across an entire website. Link In Four Navigational Areas The person asking the question had a client that had four…
Introducing the MIT Generative AI Impact Consortium
From crafting complex code to revolutionizing the hiring process, generative artificial intelligence is reshaping industries faster than ever before — pushing the boundaries of creativity, productivity, and collaboration across countless domains. Enter the MIT Generative AI Impact Consortium, a collaboration between industry leaders and MIT’s top minds. As MIT President Sally Kornbluth highlighted last year, the…
Launching your first AI project with a grain of RICE: Weighing reach, impact, confidence and effort to create your roadmap
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Businesses know they can’t ignore AI, but when it comes to building with it, the real question isn’t, What can AI do — it’s, What can it do reliably? And more importantly: Where do you start?…
Quantifying ROI: Understanding the impact of cybersecurity products and services on cyber insurance claims
Cyber insurance claim values are an effective way to quantify the impact of cyberattacks on organizations. A higher claim value indicates that the victim experienced considerable financial and operational consequences from the attack, while a low claim value reflects limited disruption. Reducing the value of cyber insurance claims is to everyone’s advantage. For clients, lower…
Explained: Generative AI’s environmental impact
In a two-part series, MIT News explores the environmental implications of generative AI. In this article, we look at why this technology is so resource-intensive. A second piece will investigate what experts are doing to reduce genAI’s carbon footprint and other impacts. The excitement surrounding potential benefits of generative AI, from improving worker productivity to advancing scientific…
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