Smart Bidding In Google Ads: In-Depth Guide
Imagine running campaigns that adjust bids perfectly for every auction, targeting the right user at the right moment. That’s the promise of Smart Bidding in Google Ads. For PPC marketers, especially for beginners, Smart Bidding can feel like an enticing but sometimes overwhelming tool. Between algorithm updates, new automation options, and ever-changing PPC best practices,…
Is Google Fi still a good deal, or is it time to move on?
Summary Google Fi’s main advantages are scalable and international data options, the latter at no extra cost. You might also like its included hotspot, tablet, and smartwatch sharing. It’s not the best if you have an iPhone though, or if you live somewhere without solid T-Mobile coverage. Like Google Fiber, Google Fi doesn’t get as…
Google and Apple Maps still list Gulf of Mexico, not America, per Trump’s order
President Donald Trump hit the ground running after his inauguration last Monday, making sweeping changes such as delaying the TikTok ban and potentially making all Americans female. He also signed an executive order renaming the Gulf of Mexico the “Gulf of America” and Denali as “Mount McKinley.” Despite this, Google Maps and Apple Maps have…
Google DeepMind Introduces MONA: A Novel Machine Learning Framework to Mitigate Multi-Step Reward Hacking in Reinforcement Learning
Reinforcement learning (RL) focuses on enabling agents to learn optimal behaviors through reward-based training mechanisms. These methods have empowered systems to tackle increasingly complex tasks, from mastering games to addressing real-world problems. However, as the complexity of these tasks increases, so does the potential for agents to exploit reward systems in unintended ways, creating new…
How to Calculate Your SEO ROI Using Google Analytics
You’ve spent hours learning the most effective SEO tactics, but they won’t be useful if you can’t measure them. Measuring SEO return on investment (ROI) involves two factors: KPIs (key performance indicators) and the cost of your current SEO campaigns. Tracking these key metrics monthly enables you to tweak and optimize your strategy, as well…
5 Best Practices for Google Ads PPC Search Campaigns
What are responsive search ads? Responsive search ads are very flexible ads that automatically adapt to show the right message to the right customer. You enter multiple headlines and descriptions when creating the ad. Google’s machine learning systems will mix headlines and descriptions and test different combinations of the ads to learn which performs best…
Google DeepMind researchers introduce new benchmark to improve LLM factuality, reduce hallucinations
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Hallucinations, or factually inaccurate responses, continue to plague large language models (LLMs). Models falter particularly when they are given more complex tasks and when users are looking for specific and highly detailed responses. It’s a challenge…
How to Add Products to Your Google My Business Listing, Illustrated
“Who has X near me?” This customer FAQ has become all the more important since 2020, with the public relying heavily on the Internet to help them remotely source goods and services while spending as little time as possible on business premises. Google gets this, and is taking one step after another to position itself…
The 12 best gadgets we reviewed this year
I’ve lost count of the number of things we reviewed this year at Engadget. In 2024, the types of products we tested ranged from the typical phones, laptops and headphones to AI wearables, robotic lawnmowers and handheld gaming consoles, alongside games and shows. It can feel hard to keep track of it all, but thankfully,…
Tech’s biggest winners in 2024
In recent years, reflecting on the past 12 months has seemed to bring back nothing but woe. Surprisingly, though, 2024 saw a higher number of candidates for good things in tech than bad. In spite of the continued AI onslaught, widespread dissatisfaction and worldwide political conflict, there were some bright spots this year that put…