GEO
Stop Trying To Make GEO Happen
“Stop trying to make GEO happen. It’s not going to happen.” With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to start this conversation about a buzzword making the rounds: GEO (which is now, allegedly, supposed to mean Generative Engine Optimization). This article grew out of…
From Ranking To Reasoning: Philosophies Driving GEO Brand Presence Tools
Since the turn of the Millennium, marketers have mastered the science of search engine optimization. We learned the “rules” of ranking, the art of the backlink, and the rhythm of the algorithm. But, the ground has shifted to generative engine optimization (GEO). The era of the 10 blue links is giving way to the age…
How To Win In Generative Engine Optimization (GEO)
This post was sponsored by Peec.ai. The opinions expressed in this article are the sponsor’s own. The first step of any good GEO campaign is creating something that LLM-driven answer machines actually want to link out to or reference. In This SEO Guide 1. GEO Strategy Components 2. Concrete Steps To Succeed With GEO 3….