Friday
Get Your Ad Campaigns Ready Before Black Friday
For most PPC marketers, the weeks leading up to Black Friday aren’t just doing busy work. They’re loaded with decisions, deadlines, and last-minute requests. If you’re managing Google Ads, Microsoft Ads, or any ad platform in between, this time of year can either be a strong finish or a missed opportunity. The difference usually comes…
What is Keyword Cannibalization? – Whiteboard Friday
In today’s episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is it, how do you identify it, and how can you fix it? Watch to find out! Click on the whiteboard image above to open a larger version in a new tab! What is Keyword Cannibalization?…