
forces

SEO Has Been Tactical For 20 Years. GenAI Forces The Strategy Question
For as long as I’ve been in this industry, there’s been debate about whether SEO is strategic or tactical. Most SEOs would like to believe their work is strategic. Many executives see it as tactical. The truth is somewhere in between, and the arrival of generative AI is forcing a new level of clarity. This…

This could be what finally forces Amazon to open up its Kindle ecosystem
Summary Flexible e-ink tablets challenge Kindle content control and offer more features. Amazon may need to improve Kindle specs and software to compete with Android tablets. It’s unlikely Kindle will open up software restrictions due to its dominant ebook market share. For a long time, the Amazon Kindle has gone unchallenged on a serious level….