
ESA

Gaming’s demographic reach: 36% of people ages 80 to 90 play video games | ESA
Every year, the Entertainment Software Association (ESA) releases data that impresses us, with 64% of the U.S. population playing games — or 205.1 million gamers, up from 61%, or 196 million, a year ago. But the demographic reach of games is even more crazy, as 36% of the Silent Generation (ages 80 to 90) is…

ESA launches a major accessibility initiative at GDC
The Entertainment Software Association introduced the Accessible Games Initiative to provideplayers with information about accessibility features in video games. Founding members Electronic Arts, Google, Microsoft, Nintendo of America and Ubisoft are supporting the cross-industry effort to provide consumers with clear information about the accessibility features available in video games. The Accessible Games Initiative was announced…