Engagement
Are We Over-Simplifying UX? The Role of Friction in User Engagement
Alright, let’s dive deep, and I mean real deep. The idea of reducing friction in web design is one that gets tossed around so often, you’d think it was some sort of sacred mantra. But here’s the thing: it’s not always as easy as it seems. In fact, it’s almost like saying “just make it…
Short-Form Video Dominance: The Future Of Engagement In Social Media
Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on social because of their sharply edited content and low investment requirement. With YouTube Shorts boasting over 50 billion daily views…