Do Ugly Websites Sell Better? A Contrarian Look at Web Design and Conversion Rates

Do Ugly Websites Sell Better? A Contrarian Look at Web Design and Conversion Rates

When you think of high-converting websites, what comes to mind? Clean, minimal designs, aesthetically pleasing color palettes, and a well-thought-out user interface. You probably envision a polished, sleek experience where every pixel serves a purpose and every element exudes professionalism. But here’s the thing—there’s a theory that’s been simmering beneath the surface of the web…

Read More
Breadcrumbs Are Dead in Web Design

Breadcrumbs Are Dead in Web Design

Alright, it’s time for some tough love: breadcrumbs are dead. And before anyone accuses me of disregarding 20+ years of usability studies and web design best practices, let’s take a deeper look at why the beloved breadcrumb trail—a feature that has served as a staple in site navigation—no longer holds the weight it once did. If…

Read More
“Our Business From Startups Has Grown Significantly In 2024!” – Jayashankar Narayanankutty From Cadence Design Systems

“Our Business From Startups Has Grown Significantly In 2024!” – Jayashankar Narayanankutty From Cadence Design Systems

– Advertisement – Working with MeitY to provide EDA tools to academia and startups, how does Cadence Design Systems benefit from this alliance? Discussing this, along with the company’s growth plans in India and its focus on AI-driven chip design, Cadence’s Jayashankar Narayanankutty speaks with EFY’s Yashasvini Razdan. Jayashankar Narayanankutty, Group Director- Sales, Cadence Design…

Read More
Design a feedback loop compensator for a flyback converter in four steps

Design a feedback loop compensator for a flyback converter in four steps

Due to their versatility, ease of design, and low cost, flyback converters have become one of the most widely used topologies in power electronics. Its structure derives from one of the three basic topologies—specifically, buck-boost topology. However, unlike buck-boost converters, flyback topologies allow the voltage output to be electrically isolated from the input power supply….

Read More
Power Tips #139: How to simplify AC/DC flyback design with a self-biased converter

Power Tips #139: How to simplify AC/DC flyback design with a self-biased converter

Introduction The demand for smaller, lighter, and more efficient AC/DC USB power delivery (PD) chargers is always a challenge for power-supply design engineers. Below 100 W, the quasi-resonant flyback is still the dominating topology, and gallium nitride (GaN) technology can push the power density and efficiency further. However, providing bias power for the primary controller…

Read More
Human-Centered Design Through AI-Assisted Usability Testing: Reality Or Fiction? — Smashing Magazine

Human-Centered Design Through AI-Assisted Usability Testing: Reality Or Fiction? — Smashing Magazine

The most reliable way to meet user needs is through extensive usability research. However, scaling can be a challenge, especially if a researcher needs to personally e-meet every participant. When left to their own devices, participants also tend to provide incomplete answers. Could parts of this interaction be automated to help researchers gather more data…

Read More
The Sims isn’t just a place you can build houses you’ll definitely never be able to afford; it’s a mid-life crisis Twilight Zone for freaking out about interior design

The Sims isn’t just a place you can build houses you’ll definitely never be able to afford; it’s a mid-life crisis Twilight Zone for freaking out about interior design

Help. There’s a gym room. Do I need a gym room? Do I want a gym room? I don’t know, but it’s there now. That’s far from the most pressing issue – the wallpaper. I’ve gone for one that looks like distant mountains in an abstract sense. It works thematically, the idea being this as…

Read More