Do Ugly Websites Sell Better? A Contrarian Look at Web Design and Conversion Rates

Do Ugly Websites Sell Better? A Contrarian Look at Web Design and Conversion Rates

When you think of high-converting websites, what comes to mind? Clean, minimal designs, aesthetically pleasing color palettes, and a well-thought-out user interface. You probably envision a polished, sleek experience where every pixel serves a purpose and every element exudes professionalism. But here’s the thing—there’s a theory that’s been simmering beneath the surface of the web…

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