
Conversion

Time-to-digital conversion for space applications
What is a TDC? A time-to-digital converter (TDC) is like a stopwatch measuring the elapsed interval between two events with picosecond precision, converting this into a digital value for post-processing. Many space applications require time-of-flight measurements to calculate distance, delay, or velocity. For example, an in-space servicing, assembly, and manufacturing (ISAM) spacecraft needs to determine…

Do Ugly Websites Sell Better? A Contrarian Look at Web Design and Conversion Rates
When you think of high-converting websites, what comes to mind? Clean, minimal designs, aesthetically pleasing color palettes, and a well-thought-out user interface. You probably envision a polished, sleek experience where every pixel serves a purpose and every element exudes professionalism. But here’s the thing—there’s a theory that’s been simmering beneath the surface of the web…

How Our Website Conversion Strategy Increased Business Inquiries by 37%
Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you keep filling it up while the water’s pouring out — or do you fix the hole then add water? In other words, do you channel your budget into attracting people who are “pouring” through without…