Campaigns
Tips For Running Competitor Campaigns In Paid Search
Paid search professionals constantly debate the merits of running paid search campaigns bidding on competitor brand names. Questions such as the following may arise: Is bidding on your competitors ethical? Are the high costs-per-click (CPCs) worth spending the budget on? Are you actually reaching people with buying intent? In this article, I’ll talk through answers…
Gamaredon in 2024: Cranking out spearphishing campaigns against Ukraine with an evolved toolset
ESET Research analyzes Gamaredon’s updated cyberespionage toolset, new stealth-focused techniques, and aggressive spearphishing operations observed throughout 2024 02 Jul 2025 • , 6 min. read Since Russia’s full-scale invasion of Ukraine in February 2022, cyberespionage has played a crucial role in the broader threatscape. Russia-aligned advanced persistent threat (APT) groups have relentlessly targeted Ukrainian entities,…
State-Sponsored Hackers Weaponize ClickFix Tactic in Targeted Malware Campaigns
Multiple state-sponsored hacking groups from Iran, North Korea, and Russia have been found leveraging the increasingly popular ClickFix social engineering tactic to deploy malware over a three-month period from late 2024 through the beginning of 2025. The phishing campaigns adopting the strategy have been attributed to clusters tracked as TA427 (aka Kimsuky), TA450 (aka MuddyWater),…
Sophos MDR tracks two ransomware campaigns using “email bombing,” Microsoft Teams “vishing”
Sophos X-Ops’ Managed Detection and Response (MDR) is actively responding to incidents tied to two separate groups of threat actors, each of which have used the functionality of Microsoft’s Office 365 platform to gain access to targeted organizations with the likely goal of stealing data and deploying ransomware. Sophos MDR began investigating these two separate…
5 Best Practices for Google Ads PPC Search Campaigns
What are responsive search ads? Responsive search ads are very flexible ads that automatically adapt to show the right message to the right customer. You enter multiple headlines and descriptions when creating the ad. Google’s machine learning systems will mix headlines and descriptions and test different combinations of the ads to learn which performs best…