authority
Topic-First SEO: The Smarter Way To Scale Authority
Over the past few months, I’ve deeply analyzed how Google’s AI Overviews handle long-tail queries, dug into what makes brands visible in large language models (LLMs), and worked with brands trying to future-proof their SEO strategies. Today’s Memo is the first in a two-part series where I’m covering a tactical deep dive into one of…
How To Measure Topical Authority [In 2025]
Today’s Memo is an updated version of my previous guides on topical authority, one that takes the Google leaks, documents revealed in Google lawsuits, my recent UX study of AIOs, and the latest shifts in the search landscape into account. Image Credit: Lyna ™ I think this is one of these concepts that can fly under…
What is a certificate authority (CA)? | Definition from TechTarget
A certificate authority (CA) is a trusted entity that issues digital certificates to authenticate content sent from web servers. These certificates are data files used to cryptographically link an entity with a public key. Web browsers use them to authenticate content sent from web servers, ensuring trust in content delivered online and facilitating more trustworthy…