Analytics
Joseph Mossel, Co-Founder & CEO of Ibex Medical Analytics – Interview Series
Joseph Mossel is the CEO of Ibex Medical Analytics. His career in the tech industry spans more than 20 years, starting off in software development and product management followed with leadership positions in startups, large multinational corporations and non-profits. Joseph has led products from inception all the way to maturity as multi-million-dollar businesses. He holds…
How to Calculate Your SEO ROI Using Google Analytics
You’ve spent hours learning the most effective SEO tactics, but they won’t be useful if you can’t measure them. Measuring SEO return on investment (ROI) involves two factors: KPIs (key performance indicators) and the cost of your current SEO campaigns. Tracking these key metrics monthly enables you to tweak and optimize your strategy, as well…