Ads
Google’s New AI Tools Promise Faster Ads, But Raise Control Concerns
Google’s latest AI tools promise to manage campaigns automatically. But advertisers are asking whether these new features give up too much human control. At Google Marketing Live, the company showcased three new AI agents. These tools can handle everything from creating campaigns to managing tasks across multiple platforms. However, the announcement raised questions from attendees…
Roku tests more ads inside streaming apps, even if you pay for ad-free
Summary New user reports suggest Roku is experimenting with pause-screen ads after its latest update. The testing appears to be limited, and isn’t impacting many users. One user who pays for Discovery+ without ads experienced a pause-screen ad on their Roku Ultra. I think the introduction of pause-screen ads further impacts the user experience, just…
New Investment Scams Use Facebook Ads, RDGA Domains, and IP Checks to Filter Victims
Cybersecurity researchers have lifted the lid on two threat actors that orchestrate investment scams through spoofed celebrity endorsements and conceal their activity through traffic distribution systems (TDSes). The activity clusters have been codenamed Reckless Rabbit and Ruthless Rabbit by DNS threat intelligence firm Infoblox. The attacks have been observed to lure victims with bogus platforms,…
Ads vs. Paywalls: The Ongoing Tug-of-War for Website Money
Let’s face it: the internet is a chaotic place. You can find everything from cat videos to thought-provoking think pieces—sometimes all in one place. The one thing that’s pretty universal, though? Websites need to make money to keep running. Whether it’s to pay writers, support servers, or just keep the lights on, monetization is a…
I tested YouTube Premium Lite to see how many ads it really got rid of
Summary YouTube Premium Lite at $8/mo cuts most ads, offering value without the full price hassle. Expect an occasional ad with Lite, but overall, fewer interruptions make for seamless viewing. YouTube’s cheaper tier outshines competitors by cutting ads while maintaining affordability. I’m not a fan of ads, and I don’t imagine you are either, but…
Smart Bidding In Google Ads: In-Depth Guide
Imagine running campaigns that adjust bids perfectly for every auction, targeting the right user at the right moment. That’s the promise of Smart Bidding in Google Ads. For PPC marketers, especially for beginners, Smart Bidding can feel like an enticing but sometimes overwhelming tool. Between algorithm updates, new automation options, and ever-changing PPC best practices,…
5 Best Practices for Google Ads PPC Search Campaigns
What are responsive search ads? Responsive search ads are very flexible ads that automatically adapt to show the right message to the right customer. You enter multiple headlines and descriptions when creating the ad. Google’s machine learning systems will mix headlines and descriptions and test different combinations of the ads to learn which performs best…